The Shape of the Charge.

The Trust Frame field guide for criminal defense. Criminal defense is where the Trust Frame began, and this is the field guide: thirteen charge profiles, eight crisis families, the Two-Door Rule, the sealed landing page, and the night search. It assumes the master text and applies it to every charge you defend.

Field guide

The Trust Frame field guide for criminal defense.

Criminal defense is where the Trust Frame began, and this is the field guide: thirteen charge profiles, eight crisis families, the Two-Door Rule, the sealed landing page, and the night search. It assumes the master text and applies it to every charge you defend.

Buy the book: thetrustframe.com

▶Book talk
  • Field guideIn the Trust Frame Series
  • 20Chapters
  • ISBN979-8-9972568-9-0
  • Desk cardsMay be copied inside your own firm
  • CompanionTo the master text
  • Mosbey MediaPublisher, with Score More Clients

What is inside. The contents, by part.

Part I: The Instrument

  • The Same Door, Different Fears
  • The Trust Frame in Ten Minutes
  • The Crisis Profile Method

Part II: The Thirteen Profiles

  • The Investigation Client
  • Homicide and Manslaughter
  • Violent Crimes
  • Juvenile and Student Defense
  • Domestic Violence
  • Sex Crimes Defense
  • Drug Crimes Defense
  • Theft and Property Crimes
  • White Collar and Fraud
  • RICO and Conspiracy
  • DUI
  • Weapons and Gun Charges
  • Appeals and Post-Conviction
  • The Multipliers

Part III: Running the System

  • The Multi-Practice Problem
  • The Calibration Audit
  • Handing It to Your Agency

Who it is for. And who will read it twice.

Criminal defense firms

Who defend more than one kind of charge and have one homepage that speaks to all of them the same way.

The firm’s marketer or agency

Part III hands the instrument to whoever builds the pages.

Intake teams

The profiles tell the person answering which fear is on the line.

Where it fits

The book is the method. The engagement is the method, installed.

Everything in this volume is what we build for firms. Read it to understand what the score measures and what the ninety days change; hire it if you would rather it were done for you.

Regulate first. Prove second. Ask last.
The operating principle

Straight answers. About the book.

Every charge you defend has one, and Part II assigns them. The archetype is discovered, not chosen; it falls out of the physics of the reader.

Every page offers two ways in: the call, and the Quiet Door, a confidential message that needs no name. The Secret Crises use the second one or none.

It is the multi-practice problem, and Part III solves it: how one firm runs a page for the parent of a juvenile and a page for the fraud defendant without either reader feeling the other in the room.