The Shape of the Claim.

The Trust Frame field guide for personal injury. Twelve rooms, nine crisis families, the adjuster’s script installed as a permanent beat, and fee clarity retuned for a market where the money question comes first. The sequence, bent by injury, by county and by fee.

Field guide

The Trust Frame field guide for personal injury.

Twelve rooms, nine crisis families, the adjuster’s script installed as a permanent beat, and fee clarity retuned for a market where the money question comes first. The sequence, bent by injury, by county and by fee.

Buy the book: thetrustframe.com

▶Book talk
  • Field guideIn the Trust Frame Series
  • 19Chapters
  • ISBN979-8-9972568-8-3
  • Desk cardsMay be copied inside your own firm
  • CompanionTo the master text
  • Mosbey MediaPublisher, with Score More Clients

What is inside. The contents, by part.

Part I: The Instrument

  • The Same Door, Different Wounds
  • The Trust Frame in Ten Minutes
  • The Crisis Profile Method

Part II: The Twelve Rooms

  • Trucking and Commercial Vehicles
  • Car Accidents
  • Motorcycle, Bicycle, and Pedestrian
  • Premises Liability
  • Dog Bites
  • Workplace and Construction Injuries
  • Medical Malpractice
  • Birth Injury
  • Nursing Home Abuse and Neglect
  • Wrongful Death
  • Catastrophic Injury
  • The Second Lawyer Client
  • The Multipliers

Part III: Running the System

  • The Multi-Practice Problem
  • The Calibration Audit
  • The Agency Handoff

Who it is for. And who will read it twice.

Personal injury firms

Who compete in the most crowded legal market and want to be the calm voice in it.

Firms with strong verdicts

Who have been leading with them and losing the reader in pain.

The firm’s marketer or agency

Part III hands over the instrument.

Where it fits

The book is the method. The engagement is the method, installed.

Everything in this volume is what we build for firms. Read it to understand what the score measures and what the ninety days change; hire it if you would rather it were done for you.

Regulate first. Prove second. Ask last.
The operating principle

Straight answers. About the book.

Because in this market the money question comes first, and pricing transparency is the second strongest trust signal in the study. The book retunes the pricing layer for contingency.

What the carrier will say to your visitor before you do, installed as a permanent beat on every page so the firm answers it first.

Chapter 15. Trust in lawyers already broken once; the room opens with the open file.