How an engagement works.

Ninety days from kickoff to live, then the guarantee window begins. Here is the whole timeline, what we do each week, and the three things we need from you to keep it.

Scoring, rebuilding and compounding while your team keeps practicing law. Your part is heaviest in the first two weeks, then a weekly update and one monthly call.

  • 90 daysFrom kickoff to live, all five mechanisms
  • Week 1Kickoff: a ninety-minute strategy session, credentials collected, timeline locked
  • Day 30First monthly performance report
  • Day 45Trajectory review, the proactive touchpoint
  • Day 90Phase one complete, before and after data, the guarantee window opens
  • 1 + 1A weekly written update and one monthly deep-dive call

Three phases. Audit, build, compound.

Weeks 1 to 2

We audit.

Your website is scored across the ten dimensions, your intake calls are reviewed, and discovery learns your practice, your market and what has already been tried. You see exactly where belief breaks and which mechanism to rebuild first.

Weeks 2 to 12

We build.

Website, content, ads, intake and reputation, rebuilt on the Trust Frame in the order the score set. The first video session happens within thirty days. Live in ninety.

Day 90 onward

Your system compounds.

Organic traffic grows, paid spend steps down on schedule, reviews accumulate, and the guarantee window runs. You become a landlord, not a renter.

The first ninety days. Two views of the same calendar.

  • Day 0

    Agreement signed.

    Onboarding begins. The guarantee addendum is signed with it, in the same words as the Guarantee page.

  • Week 1

    Kickoff call.

    A ninety-minute strategy session. Access credentials collected, timeline locked, practice areas for the guarantee named.

  • Week 1

    Website work begins.

    The seven-layer architecture, on your existing design where it should stay or as a rebuild where it should not. The intake audit starts the same week.

  • Within 30 days

    First video session.

    A full day, twenty to thirty videos, scripted to the fractures the score found. The footage replaces stock heroes and supplies six months of social.

  • Day 30

    First monthly report.

    What was built, what is live, what the early numbers say. One number leads: signed cases.

  • Day 45

    Check-in.

    The proactive touchpoint. Trajectory reviewed, anything drifting corrected, the second half of the build sequenced.

  • Day 90

    Review, and the window opens.

    Phase one complete. Before and after data side by side. Phase two begins, and the ninety-day guarantee window starts counting.

  • Weeks 1 to 2

    Discovery, the heaviest lift.

    Several hours across the two weeks: the kickoff session, access to your accounts, a walk through your practice, your market, your intake, and what has already been tried.

  • Week 1

    Three facts the site has to state.

    Whether every consultation is free, who answers after 6 p.m. and on weekends today, and the fee floors you are comfortable publishing by matter type.

  • Weeks 2 to 6

    Copy approval.

    Partners approve the copy the sequence needs, including the pricing line under the button. Rounds are short; the words are yours before they are published.

  • Within 30 days

    One day on camera.

    The attorney the visitor will meet, on set, reading scripts already approved. Teleprompter and coaching provided.

  • Ongoing

    Intake adopts the scripts.

    The 60-Second Standard and the containment scripts, with monthly call reviews. This is the partnership the guarantee is built on.

  • Weekly

    Read the update.

    One written update a week. Reply if something is wrong; nothing is required if it is not.

  • Monthly

    One deep-dive call.

    The numbers, the next month, and honest answers about which leads became cases and why.

Less than you would think, but not zero.

After you say yes

What the first week actually feels like.

A confirmation from your strategist the same day. A kickoff on the calendar within the week. Then the questions we ask are about your practice and your market, not your budget, because that conversation already happened.

▶What happens after you say yes

Before you book. We would rather tell you now than three months in.

If you want a monthly report that explains nothing, we are the wrong call. Every number we show you ends in signed cases or it does not appear.

Rebuilding on neuroscience-verified architecture is a serious investment. Engagements are $7,500 a month, and the guarantee sits on top of it.

The audit is surgical, the rebuild is done for you, and the system requires partnership: an intake team willing to adjust scripts and partners willing to approve copy.

If intake will not adjust scripts or partners will not approve copy changes, the work stops at the audit. The free score will tell you honestly which side you are on.

Straight answers. About the engagement.

Heaviest in the first two weeks of discovery. After that, a weekly update to read and one monthly deep-dive call. We need an intake team willing to adjust scripts and partners willing to approve copy; that is the partnership the guarantee is built on.

The system is live in ninety days, and the guarantee window starts there: twenty signed cases in the first ninety days after launch. Organic compounding continues from month three onward, and paid spend steps down on schedule as it does.

Phase two. The Authority Engine compounds, the Accelerator turns down, the second video session is scheduled, and the monthly cadence continues. The before-and-after data from phase one becomes the baseline.

Then the audit will say so, and the seven-layer sequence goes inside the design you have. Most Critical Path fixes are content and template changes; a rebuild happens only when the architecture cannot carry the order.

Your strategist, who runs discovery, writes the weekly update and leads the monthly call, and who knows your market and your numbers. Requests, approvals and edits go by email so nothing is lost.

Thirty days’ written notice, either direction. Everything we built stays yours: site, footage, accounts, data. Nothing gets taken down or held back.

Ready to talk it through?

Fifteen minutes with a person. We check whether your market is open, live on the call.

Book a fit call

Not sure where to start?

The free score tells you honestly whether this fits your firm, and the fix map is yours either way.

Get your free score