For criminal defense firms tired of paying for leads that cannot pay you.
Your website is probably calm, credentialed and clean. It is also probably silent on the four things a frightened person needs to hear before they call: what this costs, what happens next, how fast someone answers, and whether anyone like them has been through it. That silence is what lets unqualified leads through, and what sends the qualified ones to the next firm.
No form yet. Just look.
A firm like yours scored 23. Here is what that looked like.
An anonymized report from a recent audit of a criminal defense firm: 29 practice pages, four real videos, a calm voice, and a FindLaw contract at $15,000 to $20,000 a month. The design was never the problem.
The diagnosis in one sentence. The site has the calm voice, real attorney video and clean design most defense firms never reach; what it does not yet do is answer the four questions a frightened person asks before calling, and the same silence on cost is what lets unqualified leads through.
The three leaks
- 1 of 10Pricing Transparency
No fee model, floor or free-consult line within sight of any button on 63 pages.
- 1 of 10Process Transparency
No numbered steps, no time anchors, no named method.
- 1 of 10Response Time
“Returned as promptly as possible” is the only commitment on the site.
What it turned into for a firm that fixed it. Criminal defense, Utah.
- +2,133%Organic leads, year over year
- +1,100%Advertising leads, year over year
- NACDLOfficial Affinity Partner of the National Association of Criminal Defense Lawyers
The Trust Frame. A named method, three steps, and the risk on us.
Every page we build follows one order: regulate the visitor first, prove the firm second, ask last. It comes from scoring 7,600 law firm websites against how people in crisis actually decide.
We score your site.
Ten dimensions, fifty signals, one week. You see exactly where belief breaks and which fix comes first.
We build the architecture.
Website, content, ads, intake and reputation, rebuilt on the Trust Frame. Live in ninety days. You own every piece.
Your system compounds.
Organic grows, paid spend steps down, and the unqualified calls stop arriving because the price is on the page.
20 signed cases in 90 days, or we work for free until you get them. In writing. One firm per practice area, per market. The rate is $7,500 per month.
Start with the score. Free, one week, no pitch.
What happens after you press the button
- Today. A confirmation from a person, with the day your report will be ready.
- Within a week. The report, and a link to pick a forty-five minute slot.
- The walkthrough. Where belief breaks, which fix comes first, whether we are the right fit. If we are not, the report says so.
We look only at what a visitor can see. We do not contact your clients, your staff or your current vendor, and nobody outside our team knows you asked.