Official Affinity Partner of the NACDL
(760) 878-7111

For family law firms whose homepage is read by both spouses.

One of them has been thinking about this for two years and is searching in stolen minutes. The other was served on a Tuesday and has twenty days. Your site is probably calm and professional, and probably speaks to neither of them in the first sentence, which is where empathy language, the strongest trust signal there is, gets scored.

See what a score looks like

No form yet. Just look.

Watch: sixty seconds on why this keeps happening

What a score looks like. Ten dimensions, one number, a fix map.

An illustrative report. Yours will be real, built by a person from fifty signals on your own site, and it may sting.

TrustFrame Score Report
Confidential. Prepared for the firm owner.
62
Composite, 0 to 100
Trust-Enabled
Market average: mid-40s

The diagnosis in one sentence. A calm, competent site that opens with the firm and never with the reader; two visitors on one docket, and the first sentence fits neither.

The three leaks

  • 3 of 10
    Pricing Transparency

    No fee range, retainer or payment plan within sight of a button; the money conversation waits for the consultation.

  • 4 of 10
    Process Transparency

    The steps are described in prose, without numbers or time anchors.

  • 5 of 10
    Empathy Language

    The homepage speaks in one register to the Deciding Client and the Served Client, and the served one has twenty days.

Fix 1. Two entry paths from the first screen, one for the visitor with all the time in the world and one for the visitor on a statutory clock, each with its own first sentence. A content change inside the current design.
Bands: Trust-Hostile 0 to 39, Trust-Neutral 40 to 59, Trust-Enabled 60 to 79, Trust-Optimized 80 to 100. Fifty signals across ten dimensions, each scored 0 to 2 by a person.

What the study says. Family law, and the signal it lives on.

~39%
Of trust is empathy language
The strongest signal in a study of 7,600 law firm websites. Nowhere is it tested harder than the divorce page a person reads while still married.
“Regulate first. Prove second. Ask last. The order is a neurological gate, not a preference.”
The Shape of the Breaking, the field guide for family law
  • +1,137%Revenue growth, Levitt Legal, one year, on the same architecture
  • 7Crisis families in the field guide for family law
  • 1Family law firm per market

The Trust Frame. A named method, three steps, and the risk on us.

Every page we build follows one order: regulate the visitor first, prove the firm second, ask last. It comes from scoring 7,600 law firm websites against how people in crisis actually decide, and a field guide written for family law.

Step 1

We score your site.

Ten dimensions, fifty signals, one week. You see exactly where belief breaks and which fix comes first.

Step 2

We build the architecture.

Website, content, ads, intake and reputation, rebuilt on the Trust Frame. Live in ninety days. You own every piece.

Step 3

Your system compounds.

Organic grows, paid spend steps down, and the visitor who has not decided yet finds a planning session that commits them to nothing.

20 signed cases in 90 days, or we work for free until you get them. In writing. One firm per practice area, per market. $7,500 a month for all five mechanisms.

Start with the score. Free, one week, no pitch.

Your report arrives within one week. A human walks you through it in forty-five minutes, then it is yours to act on with anyone. No card, no contract.

What happens after you press the button

  • Today. A confirmation from a person, with the day your report will be ready.
  • Within a week. The report, and a link to pick a forty-five minute slot.
  • The walkthrough. Where belief breaks, which fix comes first, whether we are the right fit. If we are not, the report says so.

We look only at what a visitor can see. We do not contact your clients, your staff or your current vendor, and nobody outside our team knows you asked.