Official Affinity Partner of the NACDL
(760) 878-7111

For personal injury firms losing the call to whoever the adjuster reached first.

Your website is probably credentialed and clean, with a verdict on the billboard. It is also probably silent on the three things an injured person needs to hear before they call: what this costs if they lose, what happens next, and whether anyone like them was taken seriously. The adjuster answered all three yesterday.

See what a score looks like

No form yet. Just look.

Watch: sixty seconds on why this keeps happening

What a score looks like. Ten dimensions, one number, a fix map.

An illustrative report. Yours will be real, built by a person from fifty signals on your own site, and it may sting.

TrustFrame Score Report
Confidential. Prepared for the firm owner.
62
Composite, 0 to 100
Trust-Enabled
Market average: mid-40s

The diagnosis in one sentence. A firm that has already done the hard part: real faces, a calm voice, results on the page; the fee question and the process are still unanswered within sight of the button, which is where the last twenty points live.

The three leaks

  • 3 of 10
    Pricing Transparency

    Contingency is mentioned once, on a deep page. Nothing within sight of a button says what the visitor pays if they lose.

  • 4 of 10
    Process Transparency

    The steps are described in prose, without numbers or time anchors.

  • 5 of 10
    Empathy Language

    The homepage names the verdicts but not the visitor’s state; practice pages open with the firm.

Fix 1. Put fee clarity beside every primary button, in plain words: what you pay if you lose, what you pay if you win, and when. A content change inside the current design.
Bands: Trust-Hostile 0 to 39, Trust-Neutral 40 to 59, Trust-Enabled 60 to 79, Trust-Optimized 80 to 100. Fifty signals across ten dimensions, each scored 0 to 2 by a person.

What the study and the case files say. Personal injury, and the standard it is scored against.

~22%
Of trust is pricing transparency
The second strongest signal in a study of 7,600 law firm websites, and the first question an injured person asks.
“You guys made it fun and easy. The only people I would not recommend them to would be my competitors.”
Ed Salem, Salem Law Firm, personal injury, West LA
  • +1,137%Revenue growth, Levitt Legal, one year, on the same architecture
  • 36Of 7,600 sites reached Trust-Optimized
  • 1Personal injury firm per market

The Trust Frame. A named method, three steps, and the risk on us.

Every page we build follows one order: regulate the visitor first, prove the firm second, ask last. It comes from scoring 7,600 law firm websites against how people in crisis actually decide, and a field guide written for personal injury.

Step 1

We score your site.

Ten dimensions, fifty signals, one week. You see exactly where belief breaks and which fix comes first.

Step 2

We build the architecture.

Website, content, ads, intake and reputation, rebuilt on the Trust Frame. Live in ninety days. You own every piece.

Step 3

Your system compounds.

Organic grows, paid spend steps down, and the visitor who has already heard from the adjuster hears from the calm voice next.

20 signed cases in 90 days, or we work for free until you get them. In writing. One firm per practice area, per market. $7,500 a month for all five mechanisms.

Start with the score. Free, one week, no pitch.

Your report arrives within one week. A human walks you through it in forty-five minutes, then it is yours to act on with anyone. No card, no contract.

What happens after you press the button

  • Today. A confirmation from a person, with the day your report will be ready.
  • Within a week. The report, and a link to pick a forty-five minute slot.
  • The walkthrough. Where belief breaks, which fix comes first, whether we are the right fit. If we are not, the report says so.

We look only at what a visitor can see. We do not contact your clients, your staff or your current vendor, and nobody outside our team knows you asked.