One fee. All five mechanisms.

Engagements are $7,500 a month for the whole machine: website, video, content, search, social, email, ads, landing pages, retargeting, ScoreBoard, intake coaching, diagnostics, reviews, reputation and your Google profile. NACDL members pay $6,150. Ad spend is paid directly to Google under your own account. Thirty-day terms, and the guarantee on top.

No hidden fees. No long-term obligation. The price is on this page because our own research says it should be.

$7,500a month

All five mechanisms. Every service on this site. One invoice, or none: payment runs automatically on the schedule you choose.

  • The Foundation: website build or optimization, two video sessions a year, brand storytelling, website care
  • The Authority Engine: thirty hours a month of search and content, daily social syndication, twice-monthly email and the nurture sequences
  • The Accelerator: Google Ads and LSA management, Trust Frame landing pages, paid social retargeting
  • The Conversion Machine: ScoreBoard, intake coaching with a hundred calls reviewed a month, trust-fracture diagnostics
  • The Multiplier: review generation, reputation monitoring and response, Google Business Profile
  • The guarantee: twenty signed cases in ninety days, or we work for free until you get them
Ad spend is separate and yours. A minimum of $3,000 a month, $4,000 or more recommended, paid directly to Google under your own account and expected to decline as organic equity builds. All in: roughly $10,500 to $11,500 a month.
$6,150a month

$7,500 The 18 percent member rate for the Official Affinity Partner of the National Association of Criminal Defense Lawyers. A $16,200 annual saving, and the same engagement.

  • Everything in the standard engagement: all five mechanisms, every service, the guarantee
  • Verified with your NACDL member number on the fit call
  • The rate holds for as long as you are a member and a client
Ad spend is separate and yours. A minimum of $3,000 a month, $4,000 or more recommended, paid directly to Google. All in: roughly $9,150 to $10,150 a month.

One firm per practice area, per market. When yours is claimed, the rate is the least important thing on this page.

What it would cost separately. The value of the pieces, from the proposal we send.

$35k to $55kTrust Frame Website BuildTypical value if purchased separately. Weeks two to six of the engagement.
$16k to $30kVideo, per yearTwo studio sessions, twenty to thirty videos each, $8,000 to $15,000 a session.
$200 to $400ScoreBoard, per monthTypical platform cost. Included in your investment.
30 hrsSearch and content, per monthDedicated. Not counted in hours on your invoice, because there is no hourly invoice.

Terms, in plain words. The parts of the agreement people ask about.

Thirty days, either way.

The agreement runs a year and renews, and either party may end it on thirty days’ written notice at any time. Everything we built stays yours.

Out of scope, estimated first.

Work outside the engagement is scoped in a written statement of work at $125 an hour, estimated and approved before anything starts. Nothing appears on an invoice you did not see coming.

Payment runs itself.

Monthly, quarterly or annually, automatically, without an invoice. Receipts on request, any time. If a payment lapses, work pauses and a $250 reinstatement fee applies to restart it.

Why the price is on the page

Pricing transparency is the second strongest trust signal there is.

About 22 percent of trust, in a study of 7,600 law firm websites. We ask our clients to publish a floor under every button, so we publish ours. The number that turns away the wrong prospect is the same number that lets the right one exhale.

~22%
Of trust is pricing transparency

Straight answers. About the fee.

Because the pieces only work together. A website with no traffic is a billboard in the desert; traffic with no intake is worse. Pricing the machine as one thing is the honest version of what it is.

No, and on purpose. Ad spend is paid directly to Google under your own account, so the account, the history and the data are yours. We recommend $4,000 or more a month to start, with a floor of $3,000, and it is expected to decline as organic equity builds.

A master services agreement with a one-year term that renews, and a thirty-day exit either way, at any time. The guarantee is an addendum to it. Read the terms.

Give us your member number on the fit call. The rate is $6,150 a month for the same engagement, and it holds for as long as you are a member and a client.

Ad spend, which goes to Google. Work outside the engagement, which is scoped in writing at $125 an hour and approved before it starts. Taxes and processing fees where they apply. That is the whole list.

Your rate is your rate for the term of the agreement. Changes to the engagement, up or down, are made in writing with thirty days’ notice.

Check if your market is open.

Fifteen minutes with a person. Territory is checked live on the call.

Book a fit call

Not ready to spend anything? Start here.

The score is free, takes a week, and tells you honestly whether this is worth $7,500 a month for your firm.

Get your free score