On the Record · Case File No. 002
Peña Law Group: the firm with zero slow weeks.
Craig Peña Stopped Worrying About Slow Weeks · verbatim · verified
✦ zero slow weeks ✦ a consistent flow of cases ✦ a seamless process ✦ a partnership for years ✦ verbatim
Peña Law Group
Craig Peña
Immigration & Criminal Defense
Houston, Texas
~1.5 years ago
Active ✓ VERIFIED
01 · The Situation
Feast or famine, the rhythm every solo knows.
Immigration practice runs on trust that must cross a language, a border, and a fear of the government itself. The pipeline swings that follow, busy months, silent months, are the industry default.
The engagement’s job was structural: replace the swings with a consistent, owned flow of the right cases, in the practice areas the firm actually wanted.
“It’s been a seamless process.”
· Craig Peña
02 · The Diagnosis
Score the site. Then rebuild what the score exposes.
,
Before · At intake
→
,
After · After rebuild
- Empathy Language, the fear of contact itself, named first
- Privacy & Security, privilege in plain language, where the fear lives
- Availability Architecture, paths for the 3 a.m. searcher
- Process Transparency, a map for a process the government won’t explain
- Social Proof, community-matched, named-org validated
03 · The Build
The trajectory of scale, executed on schedule.
Days 0–90 · Stabilization
Fix the bucket.
- Crisis rebuild of the site, bilingual paths included
- Privilege latch installed at every contact point
- Junk-traffic purge across paid
- Attribution laid down
Months 3–6 · Calibration
Open the valve.
- Single-intent ad groups by pathway
- Optimized to cost-per-kept-consult
- Community trust gateways built out
- Pillar & venue content indexing
Year 1+ · Dominance
Let gravity work.
- Consistent flow, zero slow weeks
- Review battery compounding
- Referral lattice active
- Weekly variance review with the team
“It’s going to grow my business and build a partnership for us for years.”
· Craig Peña
04 · The Numbers
The metric that matters here: the silence never comes back.
0
slow weeks, his words
Consistent
flow of qualified cases
Seamless
the owner’s word for the process
Years
the partnership horizon
Sources: the client’s on-camera statements, verbatim. Engagement analytics shared on the call.
05 · The Verdict
In his own words. Verbatim.
“We never have those slow weeks. It’s just kind of a consistent flow of traffic.”
· Craig Peña
“It’s been a seamless process.”
· Craig Peña
“It’s going to grow my business and build a partnership for us for years.”
· Craig Peña
Next file: Case File No. 001, Levitt Legal → · All case files →
Every file starts with the same instrument.
The free TrustFrame Score, ten dimensions, in writing. The same diagnosis Craig started with.
One firm per practice area, per market. Availability is confirmed on the call.