The TrustFrame Score · Free
What is your website telling a client in crisis?
We score your site across the ten neurological trust dimensions from the 7,600-site study, and hand you the report in writing. Yours to keep, yours to act on, whether or not you ever hire us.
No cost · No obligation · No pitch
Pull your free TrustFrame Score.
Four fields. That’s all we need, your website does the talking.
Confidential. We never contact your staff or your current agency.
The Scale
Four bands. One brutal curve.
“Fewer than 1 in 200 sites we studied scored Trust-Optimized.”
0 - 39
Trust-Hostile
40 - 59
Trust-Neutral
60 - 79
Trust-Enabled
80 - 100
Trust-Optimized
The Instrument
Ten dimensions. Scored 0 - 10. In writing.
Empathy Language
Names the visitor’s emotional state before the firm’s credentials, the study’s #1 predictor.
Response Time
Explicit reply commitments visible at every contact point.
Intake Friction
How much courage your forms demand from a frightened person.
Outcome Realism
Promises calibrated to survivable truth, not false hope.
Privacy & Security
Visible confidentiality signals for a shame-heavy search.
Pricing Transparency
Orientation on cost before the call, the #2 predictor.
Process Transparency
Step 1, step 2, step 3, visible within the first scroll.
Attorney Accessibility
How reachable the actual human feels from the page.
Availability Architecture
After-hours pathways for the 2:14 a.m. searcher.
Social Proof
Narrative reviews, sequenced, not floating star ratings.
The Deliverable
This is what lands in your inbox.
Not a sales deck. A scored, written diagnosis, the same instrument that produced the study.
TrustFrame Score Report, [Your Firm]
Confidential · Prepared for the firm owner
62
Composite · 0-100
Band: Trust-Enabled
Your top three leaks
35 · Process Transparency, no visible step 1-2-3 in the first scroll.
38 · Empathy Language, the site describes the firm before the visitor’s crisis.
Prepared by Score More Clients · Trust Frame methodology
Bands: Trust-Hostile · Trust-Neutral · Trust-Enabled · Trust-Optimized
Sample report, scores shown are illustrative. Yours will be real, and it may sting.
How It Works
Three steps. Zero pressure.
1.
You send the URL.
Four fields, thirty seconds. We never contact your staff or your current agency, the score is between us and you.
2.
We run the forensic score.
All ten dimensions, scored 0-10, rolled into your composite TrustFrame Score and band placement, the same instrument that scored 7,600 sites.
3.
The report lands. In writing.
Your score, your band, your top three leaks. Then you decide, act on it yourself, or book a walkthrough call.
Notice Something?
This page just did everything we’d build into yours.
The Trust Frame isn’t a promise on this page. It’s the page itself.
✓ Four fields, not fourteen.
Intake Friction, a form should never punish the courage it took to reach out.
✓ The response time is in writing.
Response Time, you knew when the report lands before you gave us anything.
✓ The price question answered itself.
Pricing Transparency, “free” was said before you had to wonder.
✓ No countdown. No urgency banner. No “act now.”
Temporal Compression, pressure compounds panic; calm converts.
✓ Step 1, 2, 3, visible before you commit.
Process Transparency, you always knew what happens next.
✓ The quiet layout is doing work.
Visual Decompression, space and order are neurological signals, not aesthetics.
“If your website did this for your clients, you wouldn’t need us. Let’s find out.”
Where This Leads
Every case file in our record started with this exact score.
+1,137%
Revenue · Levitt Legal · 12 mo
+1,100%
Signed cases · monthly avg
100+
Firms on the Trust Frame
Before You Ask
The honest answers.
Is this actually free, or is it a sales pitch in a trench coat?
Actually free, and the report is yours in writing whether or not we ever speak again. The score is a diagnostic instrument, not a script. If it turns out we’re a fit, you’ll know because the diagnosis says so, not because we pushed.
What if you already work with my competitor?
Then we’ll tell you immediately, one firm per practice area per market is structural, not marketing copy. You’ll still get the score; we just won’t be able to execute it for you in that market.
Do I need to be ready to hire an agency?
No. Many owners run the score to hold their current vendor accountable, the report gives you the questions to ask them. That’s a legitimate use, and we say so on purpose.
What do you need from me?
A URL. That’s the point, your website already tells us everything. No analytics access, no ad account, no meetings required for the written report.
Will you contact my staff or my current agency?
Somewhere right now, it is 2:14 a.m. A mother is searching for help. A spouse is scrolling through tears. Your website is either calming them, or costing you the case.
Find out which. Free.
Your score is yours, no strings, no drip campaign ambush.