Five mechanisms, sixteen services, one machine. Each mechanism is a shelf; the services on it are named in plain English, and every one of them is built on the Trust Frame.
Traffic with no intake is paying to traumatize people at scale. Reviews nobody sees are proof nobody feels. The five mechanisms only work together, which is why the engagement is all five and the report is one number: signed cases. The pieces below are shelves. Open whichever one you need.
Where belief is built, fast enough to beat the panic. The website, the video, the story and the care that hold a frightened visitor still long enough to trust you.
A complete rebuild on the seven-layer crisis sequence, engineered for the amygdala.
Two studio sessions a year, twenty to thirty videos each, directed for the amygdala.
Your voice, your story, and the messaging your buyer archetypes need to hear first.
Hosting, security, speed, and a hundred session recordings reviewed every month.
Content, search, social and email that intercept the crisis search at 3 a.m., in classic results and in AI answers, and that you own forever.
Technical audit, pillar-and-cluster strategy, schema and crisis-intent keywords. Thirty hours a month.
Daily distribution of real footage and articles, so your name is familiar before the search starts.
Twice-monthly letters and the sequences that recover forms, follow up after consultations and re-engage.
Why the page that ranks has to be the page that regulates.
Paid traffic engineered for the panic window, turned up while your owned assets mature, and turned down as they do.
Crisis-state copy, negative keywords, dayparts, and bids aimed at cost per signed case.
Ad-specific pages that continue the sequence, so the safety built by the ad survives the click.
Gentle reminders for visitors who left, recovering fifteen to twenty-five percent of abandoned sessions.
ScoreBoard, the 60-Second Standard and trust-fracture diagnostics, so every lead is answered, tracked to a signed retainer, and learned from.
Every lead tracked from first click to signed retainer. No more paper intake sheets.
The 60-Second Standard, containment scripts, and a hundred calls reviewed a month.
A hundred visitor sessions a month, read for the exact moment belief breaks.
Ranking first means nothing if the phone rings and nobody answers.
Reviews requested when relief peaks, a reputation managed everywhere, and a Google Business Profile that works like a storefront.
Requests timed to the neuroscience of gratitude, not the closing of the file.
Every review answered, across Google, Avvo, Yelp and every legal directory.
Weekly posts, Q&A and photos on the profile that is your storefront.
The client walks out relieved. What happens next decides the next client.
The engagement is all five, because the pieces only work together. The free score tells you which mechanism to rebuild first, and the ninety-day build follows that order.
The Foundation is where most engagements begin, and the other four are live within ninety days. A website with no traffic is a billboard in the desert; traffic with no intake is worse.
$7,500 a month for all five mechanisms, $6,150 for NACDL members. Ad spend is paid directly to Google under your own account. Thirty-day terms. Pricing has the whole table.
Ninety days from kickoff, and the guarantee window starts there. How an engagement works has the week-by-week timeline.
Everything. Website, footage, ad accounts, CRM, data, tracking, reviews. All under your name, permanently. If you ever leave, nothing gets taken down, locked or held back.
We integrate where it serves the sequence and say so where it does not. Ad accounts and CRMs can usually be adopted rather than replaced; a site built in the wrong order usually cannot.
