CRM & Lead Tracking: ScoreBoard.

Every lead flows into ScoreBoard: calls, texts, form submissions, follow-ups and pipeline tracking in one place. Your team sees exactly where every lead stands and is alerted the moment a new inquiry comes in. No delays, no missed opportunities, and no more paper intake sheets.

The Conversion Machine, service 1 of 3

Every lead, from first click to signed retainer.

ScoreBoard is built on Go High Level and configured for a law firm in crisis intake: pipeline, automations, call tracking and attribution. It captures inquiries from forms, calls, texts and social, routes them by practice area, urgency and time of day, records and transcribes the calls, runs the text and email automations, schedules the appointments, and reports the one number that matters. Setup, training and integration are included.

From “Click” to retainer.
  • 1Place for every call, text, form and follow-up
  • InstantAlerts to the intake team when a new inquiry arrives
  • EveryCall recorded and transcribed, with attribution to its source
  • AutoRouting by practice area, urgency and time of day
  • $200 to $400Typical platform cost a month, included
  • 100%Yours: the data, the pipeline, the history

What it is. Capture, route, track.

Capture.

Inquiries from website forms, phone calls, texts and social media, all landing in one pipeline with their source attached.

Route and respond.

Automatic routing to the intake team by practice area, urgency and time of day; text and email automation; appointment scheduling; call recording and transcription.

Track and report.

Pipeline management from inquiry to signed retainer, and reporting that answers the question the firm actually asked: which sources produce clients who can pay.

Built for crisis intake. Six things a generic CRM does not do for a law firm.

Where did this case come from?
Feature 1

The source follows the lead.

Every inquiry carries where it came from, all the way to the retainer, so the Accelerator and the Authority Engine can be judged on cases, not clicks.

2 a.m. is not a queue.
Feature 2

Routing by urgency.

A detention call at 2 a.m. does not wait in the same queue as a form asking about a consultation next month. Practice area, urgency and time of day decide who is alerted.

What was actually said.
Feature 3

The recorded call, transcribed.

Every intake call becomes a record and a lesson: the coaching in the Conversion Machine runs on these recordings.

Nothing retyped.
Feature 4

No paper intake sheets.

The form on the site posts straight into the pipeline. Nothing is retyped, and nothing is lost between the call and the file.

What did they do last?
Feature 5

The sequences fire from here.

A call that did not book, a consultation that did not sign, a form that stopped at the second field: each triggers the right nurture from the Authority Engine.

Signed cases, by source.
Feature 6

One number.

The dashboard leads with signed cases by source. Everything else is beneath it, because everything else is how you got there.

How it works. Configure, train, connect.

Weeks 1 to 2

Configure.

The pipeline, the routing rules, the tracked numbers, the forms, the automations, and the dashboard, built for your practice areas and your team.

Week 3

Train.

Your intake team, live, on the system they will use every day. Then the first week of real leads, watched together.

Ongoing

Connect and refine.

Integration with your existing systems where possible, and monthly refinement as the coaching and the diagnostics show what the pipeline needs to capture next.

Why it matters. What visibility does to conversion.

47%
Intake conversion
Across our clients

Intake conversion around 47 percent.

Against an industry average of 20 to 25 percent. The same calls, tracked, answered and followed.

See the results
12
Cases, with sources, one week
Levitt Legal, one week in January 2026

Twelve cases, every one attributed.

Nine from calls, three from forms, each tagged, qualified and valued in the tracking system. $122,700 in seven days.

Read the case study
3 of 10
Intake Friction, with a mailto form
From a recent audit

The contact form was a mailto.

Form leads bypassed the tracking and the intake system entirely, so they could not be tracked, timed or attributed. Intake Friction scored 3 of 10.

Get your free score

What is included

  • Go High Level setup and management, configured as ScoreBoard for your firm
  • Inquiry capture from website forms, phone calls, texts and social media
  • Automatic routing by practice area, urgency and time of day
  • Call recording and transcription
  • Text message and email automation; appointment scheduling
  • Pipeline management and reporting
  • Full configuration, team training, workflow automation and integration with your existing systems where possible

What it costs

Typical platform cost is $200 to $400 a month. It is included in your investment, with setup, training and integration, as part of the Conversion Machine.

See pricing

Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.

Straight answers. About ScoreBoard.

ScoreBoard integrates with your existing systems where possible, including case management, and where it cannot we say so before you sign. The point is one place for every lead, not one more login.

Typical platform cost is $200 to $400 a month, and it is included in the engagement.

They are trained on it live in the third week, and the first week of real leads is watched together. It replaces paper and retyping, which is usually why they keep using it.

Routing by time of day sends the 2 a.m. call to whoever is on, and the automations acknowledge the lead instantly. The 60-Second Standard is enforced from here.

You do. Recordings, call logs, pipeline and attribution, under your name. If we part ways, nothing is locked.