Comprehensive management of your Google Business Profile: weekly posts, Q&A, photos, service categories and areas. The map pack is where the highest-intent prospects make their first decision. Your profile is your storefront; the website is the office.
A person who types a charge and a city at 11 p.m. sees three profiles before they see any website. The one with a real face, this week’s post, answered questions, and reviews that name what happened is the one that gets the call. The profile is built and kept like a storefront, in the same voice as everything else.
Video from the filming sessions, article excerpts, results with permission, and legal updates, posted every week so the profile is visibly alive.
Questions answered before they are asked, real photography of the office and the team, and service categories and areas kept exact, because the map ranks on them.
The Multiplier’s reviews land here first. Monitoring and response keep them answered on the profile the visitor is actually reading.
A profile with a post from this week is a firm that is open. A profile whose last post is from two years ago is a firm that may not be.
The attorney the visitor will meet, on the profile photo and in the posts. Attorney Accessibility is scored on the map too.
What does a consultation cost. Do you take payment plans. What happens after I call. Answered in Q&A before the visitor has to ask.
The map ranks on service categories and service areas, and most profiles have them wrong or incomplete. Exactness is a ranking signal and an honesty signal.
The Multiplier’s reviews arrive here, and the replies beside them are read by the next person deciding.
The profile and the website read like one firm. A frightened visitor who clicks through should feel they walked from the window to the door.
Categories, service areas, hours, real photography, the attorney’s face, the description in the firm’s voice, and the first set of answered questions.
Footage from the sessions, articles from the engine, results with permission, legal updates. Every week, so the profile is visibly alive.
New questions answered, new reviews replied to, and the profile’s ranking for your primary practice areas tracked in the monthly report.
In the 2025 attribution report, the profile produced more phone leads than any other source.
Where the highest-intent prospects make their first decision.
Requests timed to relief, replies within a day, and a rating the visitor sees before they see the website.
Included in every engagement as part of the Multiplier. For the highest-intent search the profile is the first screen, which makes it the highest-return page the firm does not host.
Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.
For the highest-intent searches, the map pack is the first screen a person sees. The profile is the storefront; the site is the office. Both have to say the same thing in the same voice.
We do, weekly, with your footage and your articles. You approve the calendar.
They usually are, and fixing them is the first month’s work. Exact categories and service areas are both a ranking signal and an honesty signal.
The questions a frightened visitor asks before calling: what a consultation costs, whether you take payment plans, what happens after the call. Answered before they have to ask.
You do. We are managers on the profile, never the owner, and nothing changes hands if we part ways.
