Every month we review a hundred or more visitor session recordings and heat maps to identify the exact scroll depth, the exact element and the exact moment where belief breaks and the prospect leaves. Not guesswork: data-driven trust fracture identification.
A real visitor, anonymized, reads your practice page at 2 a.m. They slow at the headline, read the first paragraph twice, scroll to the credentials, and leave at 0:41. The recording shows the element. The heat map shows a hundred others leaving at the same place. The fix is one layer, and it is made that month.
Where prospects get stuck, what they ignore and what they consume, where they hesitate, and the moment they leave.
Where a hundred visitors stopped, clicked and never reached, page by page.
Which field lost them, on which device, at what hour. The 2 a.m. visitor is on a phone, and the phone is read separately.
A cursor that stops moving, a scroll that pauses, a return to the top of the page. The body deciding before the mind agrees, visible on the recording.
A hundred sessions leaving at the same scroll depth point at one element. Usually a wall of credentials, sometimes a stock photo, occasionally a form.
The paragraph visitors return to is the one that regulated them. It moves up the page; the decoration around it goes.
Form abandonment happens at a field, not at a form. The recording shows which, and the form gets shorter.
Mobile sessions are read on their own. A layout that works at noon on a desktop is retested for an unsteady hand on a phone at 2 a.m.
Visitors who speed up through a dense proof section and leave are showing the Spacing Index failing: too much evidence, too fast, read as suspicion.
A hundred or more sessions and every heat map, read for hesitations, drop-offs and abandonment, mobile and desktop separately.
Which layer broke, on which page, for which visitor. The fracture is named in the language of the seven layers and the ten dimensions.
The change is made through Website Care, tested against the previous version, and confirmed on the next month’s recordings.
Attorney Accessibility scored 4 of 10 with real footage on the site, because the recordings would show visitors leaving before they reached it. Placement is half the production.
Diagnostics finds the fracture; care repairs it and tests the repair. One loop, every month, for the life of the engagement.
Compressed proof produces the most dangerous failure in the sequence, and the recordings show it as a visitor accelerating away.
Included in every engagement as part of the Conversion Machine. The same hundred sessions feed Website Care, where the fixes are made.
Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.
Anonymized recordings of real visitors and aggregated heat maps: where they stop scrolling, what they ignore, where the form is abandoned, and how mobile behaves differently from desktop.
Yes. Recordings are anonymized, personal information is never captured, and nothing leaves the team. The site’s privacy page says so.
Website Care, the same month, tested against the previous version and confirmed on the next month’s recordings.
Analytics tells you how many left. The recordings tell you which element they left at, and the heat map tells you whether it was one person or a hundred.
Something changes every month. The sequence stays; the surface improves.
