Once your Trust Frame website is live, we do not walk away. Continuous refinement based on real prospect behavior, with unlimited revisions, and the hosting, security and speed that keep a living system alive.
Every month we review a hundred or more session recordings and heat maps, test the high-impact elements, update content, add pages, and tune speed. Underneath it, the Webcare Plan runs hosting, security patches, plugin updates, SSL, backups and uptime monitoring around the clock. The site evolves based on data, not opinions.
Session recording analysis, heat mapping and scroll depth, A/B testing of the elements that move the number, content updates and page additions, and technical speed work.
The Monthly Webcare Plan: hosting, security patches, plugin updates, SSL certificate management, backup systems and 24/7 uptime monitoring.
A sentence to change, a review to add, a page for a new charge. Ask, and it is done, without an invoice appearing.
The exact scroll depth at which a page loses the visitor, read across a hundred sessions, tells us which layer broke.
Heat maps separate the elements that regulate from the elements that decorate. The decorations go.
Which field, at what moment, on which device. Usually the fourth field, which is why there are three.
The 2 a.m. visitor is on a phone with an unsteady hand. What works on a desktop at noon is tested again on a phone at night.
One high-impact element at a time, judged on signed cases, not clicks. Most tests confirm the sequence; the ones that do not change it.
A page that hesitates reads as a firm that hesitates. Core Web Vitals are a trust signal, and they are watched monthly.
A hundred or more sessions and the heat maps, read for fractures: where belief broke, on which page, at which element.
The fracture is fixed; the highest-impact change is tested against the previous version, judged on signed cases.
What changed and why, in the monthly report. Underneath, patches, backups and speed, verified and logged.
The site that produced 182 phone leads in a quarter was not the site that launched. It was that site, watched and changed for twelve months.
The same hundred sessions feed the diagnostics in the Conversion Machine. Care is where the fixes happen.
Pricing, process, response time and proof, added to a design that already works. Care is how they get added.
Included in every engagement, on top of the build. The value of care is the year after launch: the site that produced the results in the case files was watched and changed every month.
Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.
We do, as part of the Webcare Plan, on infrastructure we manage and monitor around the clock. The site and the domain remain yours, and if we part ways it moves with you.
Something changes every month: a fix from the session recordings, a test, a new page, a review added where the decision is made. The sequence stays; the surface improves.
Yes, anonymized recordings of real sessions and aggregated heat maps. No names, no personal information, and nothing shared outside the team.
Ask for a change and it is made. Copy, a new page, a review, a photo. Work outside the engagement, such as a new product, is scoped in writing first.
The site goes with you, with a handoff to whoever hosts it next. Nothing is locked, and nothing is held back.
