A complete rebuild on the seven-layer crisis sequence, engineered for the amygdala. Not an optimization of what you have: a conversion environment calibrated to the psychological state of the person reading it at 2 a.m. Weeks two to six of the engagement.
Layout, color, typography, imagery and copy, each deployed according to the seven-layer psychological sequence: Stabilization, Cognitive Reorientation, Internal Permission, the Anchor Proof Zone, Risk Displacement, the Sequenced Ask, Decompression and Recovery. The order is a neurological gate, not a preference, and ninety percent right in the wrong order converts like entirely wrong.
We do not optimize an existing site; we rebuild it from the ground up as a crisis-calibrated conversion environment, custom to your practice, your market and your prospects’ psychological state.
Homepage, practice pages, contact and landing pages all run the seven layers. The Spacing Index runs between them, because compressed proof produces trust inversion.
Testimonials and results placed on the page where the visitor who shares that charge and that fear actually arrives, not on a page nobody visits.
Spatial breathing room, calm color psychology, stability cues, and the absence of every visual threat signal, so a shoulder drops before a sentence is read.
Non-judgment language and privacy signaling written for the primary buyer archetypes in your practice, and the removal of every cue a rejection-sensitive brain could read as a verdict.
Low-friction, single-step conversions with a time anchor on each, so acting releases pressure instead of demanding courage.
Fine motor control considerations: bigger targets, fewer fields, nothing that requires precision from a person whose hands are not steady tonight.
Form architecture designed for panicked prospects. Name, one way to reach them, one question. Everything else is asked by a human afterward.
Custom imagery only. The visitor recognizes a stock model in a suit before they can say why, and the Attorney Accessibility dimension scores it.
Your TrustFrame Score names the dimensions where belief breaks and which pages to rebuild first. Discovery learns your practice, your market and your archetypes.
Copy, layout and imagery for each page on the seven layers, with the first video session’s footage replacing stock as it arrives. Partners approve every word before it publishes.
The site goes live with tracking on every source, session recording on every page, and the first hundred sessions read for fractures within the month.
Sixteen phone leads a quarter became 182 in the year after the site was rebuilt on the sequence.
Fewer than one in two hundred were built for the brain state of the people they claim to serve.
Layout, color, density and motion decide safety before a word is read. Credentials arrive too late to matter.
Typical value if purchased separately: $35,000 to $55,000. It is included in every engagement, delivered in weeks two to six, and owned by you the day it goes live.
Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.
We rebuild, from the ground up, as a crisis-calibrated conversion environment. If the audit finds that your current design should stay, we say so and run the sequence inside it, but that is the exception the score has to earn.
WordPress, with a build your team can edit. The point is that you own it and can change a sentence on a Tuesday without calling anyone.
No. The sequence is the same; the surface is yours: your archetypes, your rooms, your face, your market. Two firms on the method look as different as two firms in different cities, because they are.
Yes, unless a color is a threat signal to a frightened brain, in which case we will show you the study and let you decide.
You do, permanently. Hosting, domain, files, content, imagery. If we part ways, nothing gets taken down or held back.
