Most legal video is a résumé with a camera on it. One day, twenty to thirty videos, each answering one fear. See our own footage in the library.
Most law firm video is a résumé with a camera pointed at it. The attorney lists credentials, the b-roll is a courthouse, and the visitor who was frightened is still frightened.
A session with us looks different, because it is directed by what a frightened brain does with a face. The first frame is the attorney’s eyes, not a logo. The first sentence names the visitor’s fear, not the firm. The pace is slower than feels natural. The room behind the attorney is their real office, not a wall of statute books.
Before the day, your score writes the shot list: every dimension it found unanswered becomes a video. The scripts are about two hundred and twenty words for ninety seconds, in the attorney’s own words, approved before anyone sets up a light.
On the day, twenty to thirty videos. Teleprompter if you want it, coaching if you need it. The takes you hate never leave the room.
After, each video is cut six ways, captioned, given a poster frame chosen for the page it will sit on, and deployed where the decision gets made: the homepage, the practice pages, the contact page. Six months of social from one day.
Everything you are watching right now was made the same way.
