Two years of circling before the search. Subtract the shame first, then the remedy, then the price. The score reads your site the way the ashamed visitor does.
The person searching for a bankruptcy lawyer tonight probably decided to do it two years ago. They have been current on everything and drowning quietly, or holding an envelope they cannot open, or two weeks from a sale date on a house.
Shame is squared in this market. Money is the wound and money is the topic. Most bankruptcy sites are clear about the remedy, chapter by chapter, and silent about the shame, and the shame is what kept the visitor from calling for two years.
The Shape of the Relief, our field guide for bankruptcy and debt defense, builds eleven rooms on two clocks. The Detonation: the garnished check, the printed deadline, the sale date. And the Bleed: the juggler, the medical debtor who did nothing but get sick, the business owner whose company followed them home. The page names the mechanical facts first, so the visitor knows you are looking at the paperwork and not at them. Then the remedy. Then the price and the payment plan, beside every button.
The free score reads your site the way the ashamed visitor does, and tells you what it says to them first.
