What if my score is bad?

You are afraid of the number. Most sites land in the low forties, and the bottom band is a content problem. Request the score anyway.

0:35 · Founder to camera

What if my score is bad?

What if your score is bad? Then you have a map. Most law firm sites land in the low forties out of a hundred, and the bottom band does not mean anything is wrong with your firm. It means the trust architecture has not been built yet.

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Transcript. Word for word, as spoken to camera.

116 words, 0:35

In almost every case, the first fixes are content changes inside the design you already have: a price near the button, three steps with time anchors, a stated response time, a real face above the fold. The report tells you which one comes first and why.

A low score is the most useful thing a week can give you. A high score is good news. Either way, you know.