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Levitt Legal.

A solo criminal defense practice in the Salt Lake City metro area that had lost faith in marketing altogether. Engagement began March 2024. Sixteen phone leads a quarter became 182, one year later.

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Criminal Defense firms
Darren Levitt, founding attorney

He had stepped away from the practice of law. Then the phone started ringing.

By January 2024 Darren Levitt had cycled through agencies, each promising results and delivering impressive reports and nothing else. He was spending $8,000 to $10,000 a month; in the first quarter of 2024 that investment produced twelve inquiries, zero qualified leads and zero revenue. Not one consultation. The gap between his courtroom talent and his marketing results was so wide that he stepped away from practicing law entirely. The rebuild started in March.

What we build for criminal defense firms
▶Darren Levitt on camera
  • Mar 2024Engagement start
  • $8k to $10kMonthly spend before, for zero qualified leads
  • 16 to 182Phone leads, Q1 2024 to Q1 2025
  • 6 to 128Organic leads, year over year
  • 3 to 33Advertising leads, year over year
  • $122,700Twelve signed cases in the first week of January 2026

The numbers. Q1 2024 against Q1 2025, then one week in 2026.

How we count
+1,137%
Phone leads, Q1 2024 to Q1 2025
Sixteen phone leads in the first quarter of 2024. One hundred eighty-two in the first quarter of 2025. Tracked in CallRail, before and after.
“Same market. Same attorney. One year later.”
  • +2,133%Organic leads: 6 became 128
  • +1,100%Advertising leads: 3 became 33
  • 0 to 12Qualified leads in Q1 2024 versus signed cases in the first week of January 2026

Lead sources, Q1 2024 against Q1 2025

  • Phone calls

    16 became 182

    A 1,137.5 percent increase. Direct, Google Business Profile, Google Organic, Google Ads, Bing, Justia and Cornell all appear as sources in the 2025 attribution report.

  • Organic

    6 became 128

    A 2,133 percent increase, year over year. The Authority Engine compounding from month three.

  • Advertising

    3 became 33

    An 1,100 percent increase, year over year, with the Accelerator optimized for cost per signed case.

One week in January 2026

  • 9 cases

    From phone calls: $93,800

    Matters tagged from unlawful sexual conduct to reckless driving, qualified in CallRail, values recorded per case.

  • 3 cases

    From form submissions: $28,900

    All three from Google Ads landing pages, tagged and qualified the same way.

  • 12 cases

    $122,700 in seven days

    January 1 to 7, 2026. Direct screenshots of the call log and form submissions are in the case file the firm receives.

What was built. The five mechanisms, in the order the score set.

Everything we do

The Foundation first.

A rebuilt site on the seven-layer sequence: a real face above the fold, the fear named before the firm, the free confidential call and the payment plan within sight of every button, and the video library that replaced the stock imagery.

Then the engine and the valve.

Crisis-intent content for the searches a frightened Utahn types at 2 a.m., Google Business Profile as the storefront, and Google Ads landing on pages that continued the sequence. Advertising leads grew eleven times on a budget that stepped down as organic grew.

The catch, measured.

CallRail on every source from day one, so the before and after are two screenshots of the same report a year apart. Intake coaching so the calls became the cases in the January log.

In their words. Unedited.

DL

“We were spending on every channel and watching the leads not turn into cases. Score More Clients rebuilt the whole thing around how people actually decide.”

Darren LevittLevitt Legal, criminal defense, Utah

Why these results are replicable

They are the predictable outcome of deploying a crisis-engineered system. The Trust Frame works because it is built on neuroscience, trauma psychology and fifteen years of conversion data, not marketing trends or copywriting tricks. When you regulate a nervous system in freefall, deploy persona-matched proof, and engineer temporal compression, prospects convert. Not sometimes. Systematically.

The method

More case files. Real owners. Real numbers.

All results
“We never have those slow weeks.”
“It’s just a consistent flow.”
Craig Peña
Peña Law Group, immigration, Texas

“We never have those slow weeks.”

A consistent flow, in a market that used to run hot and cold.

Open the file
“They tell you exactly what the game plan is.”
“The pinnacle of success.”
Dr. Zubair Ansari
Dr. Zubair Ansari

“They tell you exactly what the game plan is.”

“They break it down and tell you exactly what the game plan is.”

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“Fun and easy.”
“Fun and easy.”
Ed Salem
Salem Law Firm, personal injury, West LA

“Fun and easy.”

“The only people I would not recommend them to would be my competitors.”

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Twenty signed cases in ninety days, or we work for free until you get them.

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