Those are the literal terms, in writing. Not clicks. Not leads. Signed cases, in the practice areas you actually want. We are not worried about the number. The real work is deciding which twenty are worth your time.
One firm per practice area, per market. Once your territory is claimed, it closes to your competitors.
Established firms in an open market, willing to change what the score says to change.
The guarantee assumes an active partner. Three things, none of them hard.
The guarantee is an addendum to the master services agreement, in the same words as this page, so the promise on the website and the promise you sign are the same promise.
Ten or more signed cases in the last ninety days and the infrastructure to grow. The guarantee is a growth promise, not a rescue; a firm with intake, staff and a docket can absorb twenty new matters in ninety days.
One firm per practice area per market. If we are already building this advantage for another firm in your area, we will tell you on the call, and we will not take the engagement.
If intake will not adjust scripts or partners will not approve copy changes, the methodology stalls at the audit. We would rather tell you now than three months in.
The 60-Second Standard: a live human within a minute, around the clock. We help set it up; you keep it. The prospect who can pay is the one who calls the next firm when nobody answers.
A weekly update read, one monthly deep-dive call attended, and honest answers about which leads became cases and why. ScoreBoard does most of the work.
Approve the copy, let intake use the scripts, let the pricing line go under the button. The order does not bend, and the guarantee is built on the order.
The system is designed to give your firm an advantage in your geography. Building the same advantage for another firm in your area would mean working against you, so we do not. Your direct competitors cannot access the Trust Frame in your market for as long as you are a client.
A retained matter, with a signed agreement, in one of the practice areas we agree on before the engagement starts. A consultation is not a case; a matter outside the agreed areas does not count toward the twenty.
The day the system goes live, ninety days after kickoff. The build period is not part of the window.
All five mechanisms continue at no fee until the count reaches twenty. Ad spend, which is paid directly to Google under your account, continues as agreed.
Yes, as an addendum to the master services agreement, in the same words as this page. Ask to see it before you sign anything.
Because twenty new matters in ninety days need intake, staff and a docket that can hold them. A firm that has never signed ten in a quarter needs a different first conversation, and we will have it with you honestly.
No. A website with no traffic is a billboard in the desert, and a guarantee on a billboard would be a lie. The promise sits on the full engagement because the mechanisms only work together.
Fifteen minutes with a person. We check territory live on the call.
Free, one week, forty-five minutes, no pitch. It tells you honestly whether this fits your firm.
