Tools & Downloads.

The desk cards, checklists and scripts from the books, in the form they are meant to be used: printed and kept by the desk or the phone. The books permit copying them inside your own firm; here they are already copied.

The Trust Frame

The five questions, on a card

Is this safe. Am I in the right place. Can they help me. What do I do next. Is this a risk I can afford to take. For the wall above whoever writes your pages.

The Trust Frame

The seven layers, on a card

Stabilization to Decompression and Recovery, with the CTA tier for each. The scroll architecture of every conversion page.

The First Voice

The banned list

The words that mirror the adversary or read as a résumé. For the website, the videos, the ads and the phone.

The First Voice

The 60-Second Standard checklist

What it takes for a live human to answer within sixty seconds, around the clock, and how to know it is holding.

The First Voice

The first ninety seconds

The containment script skeleton: validate, then direct. The anchor, the bridge and the four fears.

The Trust Frame

The ten-dimension self-check

Score your own site before we do, one signal at a time, on the same ten dimensions.

The Multiplier

The review request

The one-paragraph request in the attorney’s voice, timed to relief, with the compliance notes.

Trust Fracture Diagnostics

The session recording read sheet

What to look for in a hundred sessions: the hesitation, the element, the fourth field, the phone at night.

Free, and yours. Every card carries the method it came from and the page on this site that explains it. Print them, hand them out, keep them by the phone.

Get your free TrustFrame Score

Ten dimensions, one week to build, forty-five minutes to deliver.

Pull the score

Book a 15-minute fit call

We check whether your market is open, live on the call.

Book a call

Read the guarantee

Twenty signed cases in ninety days, or we work for free until you get them.

The terms