Daily monitoring, weekly optimization and monthly strategy, with a single focus: qualified inquiries from crisis-ready prospects. Crisis-state ad copy engineered for the panic window, and a bid strategy optimized for cost per signed case rather than cost per click.
Most legal ads are generic, land on a homepage that says aggressive representation, and are reported in clicks. Ours are written for the panic window, land on a page that continues the sentence the ad began, and are optimized against one number: what it costs to sign a case. Negative keywords keep the budget away from the searches that cannot pay you, and dayparts put it where panicked people search.
Crisis-state ad copy for the panic window, negative keyword development to eliminate tire-kickers, geographic targeting refinement, and daypart optimization for when panicked prospects actually search.
Managed with the same discipline where they still perform in your market. Where a vendor has discontinued them or they no longer pay, we say so and reallocate.
Bids optimized for cost per signed case, not cost per click, with ad spend reallocated toward organic as the Authority Engine compounds.
The ad names the situation and the next step, in the visitor’s words, before it names the firm. Regulate first applies to a headline of thirty characters.
Negative keywords that keep the budget away from free, cheap, pro bono and every other search that cannot become a case.
The crisis search has hours, and they are not business hours. The bids follow the clock the visitor is on.
The landing page continues the ad’s sentence, in the same voice, with the same attorney. Trust Continuity Control, or the click is wasted.
The only number that tells you whether the campaign works. ScoreBoard connects the click to the retainer so it can be reported.
As organic leads grow, spend is reallocated, quarter by quarter, and the report shows it. Renting attention is a bridge, not a residence.
Campaigns by practice area and market, crisis-state copy, the negative keyword list, dayparts and geography, each ad pointed at a Trust Frame landing page that continues its sentence.
Daily monitoring, weekly changes: bids, copy, negatives, landing page alignment, judged on cost per signed case from ScoreBoard, not on clicks from the platform.
As the Authority Engine compounds, spend steps down where organic has taken the ground, and the report shows exactly where.
An 1,100 percent increase, year over year, beside an organic engine doing the heavier lifting.
All three form submissions in the January log came from ads landing on pages that continued the sentence. $28,900.
While maintaining or increasing case volume.
Management is included in every engagement as part of the Accelerator. Ad spend is separate and yours: a minimum of $3,000 a month, $4,000 or more recommended, paid directly to Google under your own account, and expected to decline as organic equity builds.
Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.
A minimum of $3,000 a month, with $4,000 or more recommended to start, paid directly to Google under your account. The report shows it stepping down as organic takes the ground.
Most legal ads are generic and land on a homepage that says aggressive representation. Ours are written for the panic window, land on a page that continues the sentence, and are judged on signed cases. The negative keyword list does the rest.
Managed with the same discipline where they still perform in your market. Where a vendor has discontinued them or they no longer pay, we say so and move the budget.
Because the homepage answers every visitor and the ad answered one. A landing page that continues the ad’s sentence converts the visitor the ad regulated.
You do. Account, creative, data and history stay under your name, and nothing is held hostage if we part ways.
