For prospects who visited your site and did not convert, sophisticated retargeting on Facebook and Instagram. Not aggressive CALL NOW ads: gentle reminders of your ability to help, reinforcing the trust already established during their visit. As needed, budget dependent.
A visitor who read your practice page at 2 a.m. and closed the tab did not decide against you; they were not ready. Retargeting keeps the same face and the same calm sentence in front of them over the following days, so the second visit begins where the first one stopped. The goal is to recover fifteen to twenty-five percent of the sessions that left without converting.
Visitors who reached the practice page, started the form, or watched the video, segmented by what they did and what they did not.
The attorney’s face from the filming session, the sentence from the page they left, one door. No urgency devices, no countdowns.
Retargeting runs where the volume of abandoned sessions justifies it, and turns off where it does not. It is a valve, like the rest of the Accelerator.
The creative picks up the sentence the visitor left, not the firm’s pitch. Regulation, again, a day later.
Continuity: the attorney from the page, from the video, on the ad. A different face is a visual disruption.
Countdowns and last chances read as threat to a frightened brain. The banned list applies to a retargeting ad as much as to a homepage.
Being followed is a watching signal, and the framework treats watching as a privacy fracture. The reminder is occasional, never relentless.
The visitor who typed a name and left is the most qualified audience there is, and gets the gentlest reminder.
Budget dependent and results dependent. Where the sessions are too few or the recovery too low, the valve closes and the budget moves.
From real behavior on the site and the landing pages: practice page readers, form starters, video watchers, each with its own creative.
Frequency-capped, in the firm’s voice, with the attorney’s face. Turned on where the volume justifies it.
Recovered sessions followed to the retainer in ScoreBoard, and the budget moved to where it recovers most.
Recovered at low cost, with creative that reinforces trust rather than demanding it.
The Privacy dimension scores them as fractures, which is why retargeting here is capped, calm and occasional.
Retargeting sends the visitor back to a page that continues the sentence, not to a homepage that starts over.
Management is included in every engagement as part of the Accelerator. Media spend for retargeting is part of your ad budget, paid to the platforms under your accounts, and turned on only where the abandoned sessions justify it.
Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.
It should feel like a reminder from someone they already met, occasionally. Frequency caps keep it occasional, and nothing in the creative demands anything.
Visitors who reached a practice page, started a form or watched a video and did not convert, each with creative that picks up where they stopped.
It comes out of your ad budget and runs only where the volume of abandoned sessions justifies it. Where it does not recover cases, it is turned off and the budget moves.
If they pass the banned list and carry the attorney’s real face, yes. Most do not, and the filming session supplies what does.
On the landing page for the campaign they came from, so the second visit continues the sequence instead of starting over.
