Reputation Monitoring & Response.

Review tracking across Google, Avvo, Yelp and every legal directory, with a professional response to every review, because how you respond to a negative review signals more than the review itself. Reputation repair for negative or outdated content.

The Multiplier, service 2 of 3

The bad review is the most-read thing on your profile. Answer it like it matters.

A frightened visitor scrolls past the five stars to find the one. What they read next is the firm answering a stranger who is angry: calmly, specifically, within a day, without defensiveness. That answer is proof that the firm is safe to disagree with, which is a thing a frightened person needs to know before they call.

▶How to answer a bad review
  • EveryReview answered, positive and negative
  • 1 dayTo respond to a negative review
  • AllPlatforms: Google, Avvo, Yelp and the legal directories
  • 0Defensive replies. Calm, specific, in the firm’s voice
  • RepairFor negative or outdated content, where the rules allow
  • MonthlyReport on rating, volume and response

What it is. Watch, answer, repair.

Monitoring.

Every platform where the firm is reviewed, watched daily, so a new review is answered before the next visitor reads it.

Response.

A professional reply to every review in the firm’s voice: thanks that name the outcome without the charge, and calm, specific answers to the ones that sting.

Repair.

Negative or outdated content addressed where the platform rules allow: correction, context, and the request to remove what is false.

Calm on the record. Six rules for answering in public.

Today.
Rule 1

Within a day.

A negative review unanswered for a week reads as a firm that does not notice. Within a day reads as a firm that does.

For the stranger reading.
Rule 2

Never defensive.

The reply is for the stranger reading it, not the person who wrote it. Calm, specific, and never a word that reads as a verdict on the reviewer.

Never confirm the matter.
Rule 3

Confidentiality, in public.

A reply never confirms a client, a charge or an outcome. It answers the concern without touching the matter.

Thank you, without saying why.
Rule 4

Thanks that name the outcome, not the charge.

Positive reviews get a reply too, and the reply respects that the client may not want the world to know why they called.

The same firm everywhere.
Rule 5

One voice on every platform.

Google, Avvo and Yelp replies read like the same firm as the website and the phone. Continuity is trust.

Corrected, not hidden.
Rule 6

Repair, not erasure.

False content is challenged through the platform. Outdated content is corrected with context. Nothing true is hidden, because a frightened visitor can tell.

How it works. Watch daily, answer within a day, report monthly.

Daily

Watch.

Every platform, every new review, surfaced to the team the day it appears.

Within a day

Answer.

In the firm’s voice, calm and specific, with the attorney’s approval on anything that could touch a matter.

Monthly

Report and repair.

Rating and volume by platform, the replies made, and the negative or outdated content addressed where the rules allow.

Why it matters. What the reply does for the next visitor.

“Has anyone like me been through this?”
Dimension 7
The 7,600-site study

Social Proof is a placement problem first.

Reviews that exist and cannot be seen score the same as reviews that do not exist. Monitoring keeps them seen; response keeps them safe.

The research
4.8+
The target
Review Generation

The reviews worth answering.

Requests timed to relief produce the reviews that name the charge and the fear, and those are the ones a reply can turn into proof.

Learn more
Non-judgment, in public.
System 1
Shame Containment

Safe to disagree with.

A calm answer to an angry stranger is the clearest public demonstration of non-judgment a firm can make.

The method

What is included

  • Review tracking across Google, Avvo, Yelp and all legal directories
  • A professional response to every review, positive and negative, in the firm’s voice
  • Negative reviews answered within one day, with attorney approval where a matter could be touched
  • Reputation repair for negative or outdated content, where platform rules allow
  • Monthly reporting on rating, volume and response by platform

What it costs

Included in every engagement as part of the Multiplier. The reply to one bad review is read by more prospects than any advertisement the firm will run this year.

See pricing

Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.

Straight answers. About reputation.

We do, in the firm’s voice, within a day. Anything that could touch a matter is approved by the attorney before it posts.

No. A reply never confirms a client, a charge or an outcome. It answers the concern without touching the matter, which is also what keeps the firm inside its obligations.

We challenge it through the platform with the evidence the rules require. Where it stays, the reply beside it does the work. Nothing true is hidden.

Because the reply is for the next visitor, and a firm that thanks people reads as a firm that notices them. The thanks names the outcome, never the charge.

Corrected with context where the platform allows, and answered where it does not. Outdated is addressed; true is left alone.