Review Generation.

Review requests triggered at the optimal moment after a case, when emotional relief peaks rather than when the file closes. Timed to the neuroscience of gratitude, inside the platform rules and your bar’s, and connected to the referral system that turns past clients into advocates.

The Multiplier, service 1 of 3

Relief peaks days before the paperwork does. Ask then.

The client walks out of the courthouse grateful. Two weeks later the file closes and the firm sends a survey nobody answers. The Multiplier asks at the peak, in the attorney’s voice, with one link and no incentive, and the review that arrives names the charge and the fear, which is exactly what the next visitor with that charge and that fear needs to read.

▶The neuroscience of gratitude, and when to ask
  • 4.8+Star rating, the target
  • 50+Reviews within twelve months, the target
  • ReliefThe trigger, not the closing of the file
  • 0Incentives, gating, or pressure
  • 1Link, in the attorney’s voice
  • EveryReview answered, positive and negative

What it is. The ask, the rules, the referral.

The request, timed.

Automated review requests triggered at the moment after a case when relief peaks, written in the attorney’s voice, with one link.

Compliance built in.

No incentives, no gating, no filtering of who gets asked. Inside the platform rules and your state bar’s rules on testimonials.

The referral system.

A past client who is grateful is asked, once and kindly, whether they know someone who needs the same help. Advocates are made, not hoped for.

Timed to gratitude. Six things about the ask.

When they want to say thank you.
Practice 1

The peak, not the close.

Emotional relief peaks in the days after the outcome, long before the file closes. The request goes then, when the client wants to say thank you.

From the person they trusted.
Practice 2

In the attorney’s voice.

The request comes from the person the client trusted, not from a system. One paragraph, one link, no survey.

Easy to decline.
Practice 3

Name the outcome, not the charge, if they prefer.

Many clients will not go public about the matter. The request makes declining easy, and a review can name the outcome without naming the charge.

Everyone, the same way.
Practice 4

No incentives, no gating.

Everyone who is asked is asked the same way, and nobody is paid or filtered. It keeps the reviews real and the firm inside the rules.

On the page that needs it.
Practice 5

The review becomes proof on the page.

A review that names the charge and the fear is placed on the practice page where the next visitor with that charge arrives. Persona-matched proof, from the Multiplier to the Foundation.

Do you know someone?
Practice 6

From client to advocate.

The referral ask, once and kindly, turns a grateful client into the reason the next one calls.

How it works. Trigger, request, place.

At setup

Wire the trigger.

The moment in the matter when relief peaks is defined for each practice area and connected to ScoreBoard, so the request fires from the outcome, not the calendar.

Every matter

Send the request.

One paragraph in the attorney’s voice, one link, no incentive. A gentle second note a week later if nothing arrives, and then nothing.

Monthly

Place and answer.

New reviews are answered, and the ones that name a charge and a fear are placed on the matching practice page as proof.

Why it matters. What placement does to proof that already exists.

49
Reviews nobody could see
From a recent audit

Forty-nine five-star reviews existed. One was visible.

Undated, one at a time, and none on the homepage or the practice pages. Social Proof scored 1 of 10 with the proof already in hand.

Get your free score
4.8+
Rating, fifty-plus reviews
The target

A 4.8 or better rating with fifty or more reviews in twelve months.

And the map pack for your primary practice areas.

Pricing
Someone like them who came out the other side.
Layer 4
Layer 4

The Anchor Proof Zone.

Proof specific enough to activate mirror neurons, naming the charge, the fear and the resolution. A review does that when it is placed where the decision is made.

The method

What is included

  • Automated review requests triggered at the optimal moment after a case
  • Requests written in the attorney’s voice, with one link and no incentive
  • Compliance with platform rules and your state bar’s rules on testimonials
  • A referral system that turns past clients into advocates
  • Placement of persona-matched reviews on the matching practice pages
  • Monthly reporting on rating, volume and placement

What it costs

Included in every engagement as part of the Multiplier. Reviews make the website more trusted, the ads cheaper and the intake warmer; every other mechanism gets cheaper when this one works.

See pricing

Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.

Straight answers. About review generation.

Yes, done carefully: no incentives, no gating, requests timed to relief rather than to the closing of the file, and inside the platform rules and your state bar’s rules on testimonials.

Many do not, and the request makes declining easy. A review can name the outcome without naming the charge, and persona-matched proof on the site uses only what the client consents to.

At the peak of relief for that kind of matter, defined with you and triggered from ScoreBoard. Days after the outcome, not weeks after the file closes.

To the platform where they are written, and then, when they name a charge and a fear, onto the practice page where the next visitor with that charge arrives.

It gets a calm, specific answer within a day. Reputation Monitoring handles it, and handled well it becomes proof that you are safe to disagree with.