We manage your entire email ecosystem: a newsletter twice a month, and the automated sequences that recover abandoned forms, follow up after consultations, nurture the prospect who was not ready, and re-engage the one who went quiet.
Most inquiries do not become cases on the first call, and most firms never speak to them again. The nurture sequences keep the same calm voice in the prospect’s inbox: a short video, a plain answer, the payment plan, the next step, timed to the decision rather than to the calendar. Passive contacts become active inquiries over time, by building trust rather than pressure.
Educational content that nurtures your audience, case result announcements with permission, legal updates and practice news, and subtle authority building. Not aggressive sales pitches.
Soft lead nurturing for prospects not ready to commit, post-consultation follow-up, abandoned form recovery, and re-engagement campaigns for cold leads.
List hygiene, deliverability, the templates, the calendar and the reporting, so the firm never has to open the email platform.
The sequence follows what the prospect did: called and did not book, booked and did not sign, started a form and left. Each gets a different first email.
A short video from the attorney they spoke to, saying the thing they needed to hear again, calmly. The nervous system recognizes the face before the name.
The payment plan and the fee floor, stated plainly, because the unasked question is usually why the prospect went quiet.
One question, one door, one time anchor. Two options is a decision; one is relief.
The visitor who typed a name and left is the most qualified lead the firm has, and the recovery email says so gently.
No countdowns, no last chance, no act now. The banned list applies to email too, and an unsubscribe is one click.
Four automated sequences written in the firm’s voice, with the videos from the first session, connected to ScoreBoard so every trigger fires from what the prospect actually did.
Educational, plain, with a result and a legal update when there is one. Approved by you before it goes.
Opens matter less than replies, and replies matter less than cases. The report shows which sequence produced which, and the copy changes accordingly.
Every trigger comes from a real event in the pipeline: a call that did not book, a consultation that did not sign, a form that stopped at the second field.
Pricing transparency is 22 percent of trust. The sequence answers it in the inbox when the page did not.
Short cuts from the filming sessions, made for the sequences. The same person, still calm, a week later.
Included in every engagement as part of the Authority Engine. The sequences run from ScoreBoard and use the footage from the filming sessions; nothing here is a separate line.
Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.
Prospects who called and were not ready, past clients, and referral sources. Twice a month, plus the sequences that follow what a prospect actually did.
No countdowns, no last chance, no act now, one click to leave. Each email is one plain answer and one door, in the same voice as the site and the phone.
From ScoreBoard. A call that did not book triggers one sequence; a form that stopped at the second field triggers another. Nothing is sent to everyone.
You approve the sequences once, and the newsletter every issue. Nothing goes out the firm has not seen.
You do. The contacts, the history and the platform are under your name, and they stay with the firm.
