Social Media Syndication.

Daily distribution of your video and written content across Facebook, Instagram, LinkedIn and X. Not social media posting: authority syndication that creates an omnipresent effect, so your name is familiar before the crisis search starts.

The Authority Engine, service 2 of 3

Familiar before the crisis. Real when they check.

A frightened visitor checks your feeds at 2 a.m. to confirm the firm is real. An automated feed tells them it is not. Syndication puts real footage from the filming sessions, real articles and real results in front of them every day, so when the crisis arrives your name is already the one they know.

▶The Omnipresence Effect
  • DailyDistribution across Facebook, Instagram, LinkedIn and X
  • 2Filming sessions a year supplying the footage
  • 6 mo.Of content from each session
  • 0Automated filler. Real footage, real articles, real results
  • 1Voice, the same as the site and the intake
  • 100%Yours: the accounts, the content, the audience

What it is. Footage, articles, a calendar.

Video from the sessions.

The twenty to thirty videos from each filming session, cut for each platform and scheduled across the six months until the next one.

Articles and results.

Blog excerpts with engagement hooks, client success stories anonymized or with permission, legal updates relevant to your practice areas, educational content that positions the firm as the expert.

A calendar you approve.

Planned a month ahead, approved by you, posted by us. Nothing goes out that the firm has not seen.

Authority syndication, not posting. Six differences a visitor can feel.

Verifying, not browsing.
Difference 1

Built for the 2 a.m. check.

The visitor is not browsing; they are verifying. A feed that shows a real person on a real Tuesday passes. A feed of stock quotes does not.

The face that can be deposed.
Difference 2

Real footage only.

Every clip comes from a filming session with the attorney the visitor will meet. No stock, no AI faces, nothing that could be deposed as fake.

No seams.
Difference 3

One voice everywhere.

Trust Continuity Control: the post, the page and the person on the phone share a register. The nervous system notices a seam before the visitor does.

Answer first.
Difference 4

Educational, not promotional.

What happens after an arrest. Whether a DUI always means jail. The content answers the question before it is asked, and never says hire us today.

Already familiar.
Difference 5

The Omnipresence Effect.

Your expertise appearing everywhere your prospects look, so the crisis search finds a name that is already familiar.

Would they expose me?
Difference 6

Permission, or anonymity.

Client stories appear with consent, or with every identifying detail removed. A frightened visitor checking your feed is also checking whether you would expose them.

How it works. Film, cut, schedule, post.

After each session

Cut for each platform.

The footage from the filming day, cut to the length and shape each platform rewards, captioned, with the article excerpts and results queued beside it.

Monthly

Approve the calendar.

A month of posts, planned and shown to you before any of it publishes. Change anything; then it runs.

Daily

Post, and answer.

Distribution every day, and responses to comments in the firm’s voice, because a question asked in public is intake too.

Why it matters. What a real feed does for a frightened visitor.

“The feeds read as automated.”
An audit finding
From a recent audit

The Instagram and Facebook feeds read as automated.

A frightened visitor checks socials to confirm the firm is real; the automated feed confirmed the opposite. The first shoot supplied six months of real footage to replace them.

Get your free score
20 to 30
Videos per session
Video Production

Twenty to thirty videos a session.

The footage syndication runs on, filmed twice a year and cut six ways.

Learn more
The Champion
Chapter 10
The Champion

The face that can be deposed.

In a flood of synthetic content, a real person on a real Tuesday is the provenance a frightened buyer is paying for.

About the book

What is included

  • Daily distribution across Facebook, Instagram, LinkedIn and X
  • Video content from the bi-annual filming sessions, cut for each platform
  • Blog article excerpts with engagement hooks
  • Client success stories, anonymized or with permission
  • Legal updates relevant to your practice areas
  • Educational content that positions you as the expert
  • A monthly calendar you approve, and responses in the firm’s voice

What it costs

Included in every engagement as part of the Authority Engine. The footage comes from the filming sessions already in the Foundation; syndication is what makes one day of filming last six months.

See pricing

Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.

Straight answers. About social syndication.

No. Daily distribution of real footage and real articles in one voice, so a frightened visitor who checks your feeds at 2 a.m. finds a firm that is real. Nothing automated, nothing that reads as a sales pitch.

Facebook, Instagram, LinkedIn and X, daily. Where your market lives somewhere else, we go there too.

You approve the month before it runs. Change anything. Nothing publishes that the firm has not seen.

With consent, or anonymized past recognition. The visitor checking your feed is also checking whether you would expose them; the answer has to be visibly no.

You do. We manage them under your ownership, and the audience stays yours if we part ways.