Broadcast-quality video, directed by what a frightened brain does in the first two seconds of a face, and placed where the decision gets made. Two full days a year. Twenty to thirty videos each. None of them about your credentials.
Ours is directed by the amygdala’s rules: eye line, pace, the first sentence, the room behind you. Every video is scripted to a fracture your TrustFrame Score found, shot at broadcast quality, and deployed on the page where the visitor decides whether you are safe. The credentials never come up. They do not need to.
A visitor in crisis reads a face in about a tenth of a second and decides whether it is safe. Every direction choice on set answers that decision before the words do.
Eyes on the lens. No logo animation, no drone shot of the courthouse. The brain has decided before the title card would have ended.
Regulation before information. Your name comes second, and the visitor is still there to hear it.
Slower, with pauses. A rushed delivery reads as a rushed intake, and a frightened brain is already running fast.
Your real office, not a courtroom or a wall of statute books. Shame containment starts with a room that does not look like a trial.
Words that mirror the adversary or read as a résumé. The script has no room for them, so the take cannot either.
One low-risk step with a time anchor on it. Not “hire us today.” The crisis brain can accept the first; it cannot accept the second.
The TrustFrame Score measures ten dimensions of trust. Eight of them can be answered by a person on camera in under two minutes. These are the eight videos, one for each.
Ninety seconds of the attorney they will actually meet, saying the fear out loud before the firm’s name.
Three named steps with a time anchor on each, from the first call to the written quote.
The floor, the payment plan, and the promise that the number comes before any commitment. The second strongest trust signal there is.
Who picks up, how fast, and what happens after 6 p.m., said by the person who does it.
A client who shared the visitor’s charge and the visitor’s fear, on camera with consent and a release.
Does a DUI always mean jail time? Grounded answers that lower the temperature without promising a result.
The intake team on camera, so the voice on the phone is already familiar when the call is finally made.
What stays private, in plain words, sitting next to the form that asks for a name.
Every dimension your TrustFrame Score left unanswered becomes a video. Nothing gets filmed because it would look nice.
The panicked parent, the professional with a license to lose, the person who waited too long. Each hears a different first sentence.
Regulate, prove, ask, in about 220 words. You approve every word before anyone sets up a light.
Cinema picture, three-point light, lavalier and boom sound, and a director rather than a camera operator.
Teleprompter if you want it, coaching if you need it. The takes you hate never leave the room.
Color graded, captioned, transcribed, and cut for the site, practice pages, social, email, ads and your Google profile.
Practice-page heroes, the contact page, the homepage. The stock imagery comes down the same day.
Two core videos and several short pieces a week, scheduled and posted, until the next session.
The attorney replaces the stock hero on the first screen a visitor sees. Most sites hide the founder until the third scroll.
A DUI reader and a domestic violence reader are not in the same state. Neither page should open with the same face saying the same thing.
The pricing video sits under the form that asks for a name, so the question is answered before the commitment.
Replaces the automated feed a frightened visitor checks at 2 a.m. to confirm the firm is real.
Short videos inside the sequences for people who called and did not commit. The same face, a week later, still calm.
Crisis-state ad creative and the landing page it points to share the attorney, the sentence and the pace.
Weekly video posts and a real face on the profile where the highest-intent prospects make their first decision.
Sixteen calls a quarter became 182.
One gavel-and-scales image on twelve pages, one stock model in a suit on eleven.
Four real videos sat mid-scroll and the founder was absent from the hero. The score treated them as if they were not there.
Empathy language predicted trust more than any other dimension. A face saying the fear out loud is the purest form of it.
Dr. Zubair Ansari, in his own words.
Typical value if purchased separately: $8,000 to $15,000 per session, $16,000 to $30,000 a year. It is included in every engagement, because a Foundation without the attorney on camera is a building without a door.
Engagements from $7,500 a month for all five mechanisms. NACDL members $6,150. Thirty-day terms.
Our studio or your office. Your own rooms are usually better; a visitor recognizes a real waiting room before they can say why.
Almost no one is. The scripts are short and yours, we direct every take, and the edit hides the ones you would rather forget. One good minute is all a page needs.
If you want one. Most attorneys read better than they expect once the script is in their own words, which is what the approval round is for.
Practice pages, the homepage, the contact page, social, email sequences, ad creative and your Google Business Profile. One session supplies about six months of content.
We audit them for placement first. A good video sitting mid-scroll scores the same as a stock photo; moving it is often the first fix.
When a client consents, yes, and they are the most persuasive footage you can own. We handle the release and the recording, and we match the client to the visitor who needs to see them.
You do, permanently, including the raw files. If we part ways, the library goes with you.
